Robbie Williams: Social Media Would Have 'Seen Him Off' in the 90s (2026)

Robbie Williams has boldly stated that social media would have overwhelmed him during the 1990s—a time when he was carving out his place in the entertainment world.

Reflecting on his journey, Williams highlights a fascinating aspect of British culture: the tendency to undermine our own accomplishments. "As British people, we excel at puncturing the balloon of our success and downplaying it," he shared in an interview with BBC News. "This self-deprecation is part of what makes us unique. However, for this particular milestone, I want to fully embrace it and allow myself to revel in the success that I have achieved."

Currently, the 51-year-old singer is gearing up for his Long 90s tour, which kicks off this week in smaller venues reminiscent of where he first began his solo career. His latest album, titled "Britpop," marks his sixteenth number one record, surpassing the previous record held by The Beatles—a noteworthy achievement indeed.

Williams describes "Britpop" as the album he envisioned creating when he initially stepped away from Take That. This project sees him collaborating with notable figures like his former bandmate Gary Barlow, Gaz Coombes from Supergrass, and Black Sabbath's Tony Iommi. Yet, despite the professional triumphs of the Britpop era, he admits to grappling with personal struggles during that time. He vividly recalls battling depression, stating, "When you are engulfed in mental illness, it's nearly impossible to savor joy, even amidst incredible achievements."

Looking back, he reflects, "The '90s were a remarkable decade for popular culture, often seen as the last great era before things began to feel somewhat bland. While it's hard to distinguish between 2007 and 2023, the distinctiveness of the '50s through '90s remains vivid in our memories. With a hint of irony, I can say that having a rough time during such a vibrant period made it all the more unforgettable."

Williams has also openly discussed his experiences with stage fright, revealing that he once faced intense anxiety before stepping onto the stage. However, everything changed for him when he welcomed his first child, daughter Theodora—affectionately known as Teddy—in 2012. "Becoming a father transformed my perspective," he explains. "I had been evading responsibility instead of embracing it. Once my focus shifted from myself to caring for my child, I recognized that I have the best job in the world."

Having endured a tumultuous relationship with the British press early in his solo career, Williams now expresses relief at being back in the UK. "People are well aware that when you're riding high, the media tends to scrutinize and attack you relentlessly, which can be incredibly taxing," he notes. "But that's behind me now; I find myself in a much better space. Now, I can simply share my music and enjoy my family life."

One significant challenge he avoided during his rise to fame was navigating the landscape of social media. Reflecting on its potential impact, he admits, "I believe it would have overwhelmed me. I tend to focus on the negative, a trait many share. Perhaps there's something ingrained in us that pushes us to seek out threats in order to manage them."

As for the lingering question of whether he will reunite with Take That—the group that ignited his career—it remains unanswered. Currently, the band consists of three members: Gary Barlow, Mark Owen, and Howard Donald. A recent Netflix documentary explored their legacy, prompting Williams to express his fondness for his former bandmates. "Watching the documentary stirred up such love for the boys; it was overwhelming," he admitted.

With February 13 marking both his birthday and the 30th anniversary of Take That’s initial split, nostalgia is in the air. When asked what he was doing on that fateful day in 1996, he chuckles, recalling, "I was purchasing a Scalextric from Harrods—not exactly the rockstar moment one might expect!"

After shattering records previously held by The Beatles and accumulating more Brit Awards than anyone else, I asked Robbie what he envisions for his future. "I'm eager to develop hotels that feature my own performance venues, allowing me to play in my very own spaces," he replied enthusiastically. "Additionally, I'm considering launching a university focused on entertainment. I have a comprehensive syllabus in mind, aiming to revolutionize education, especially as someone who left school with minimal qualifications."

Count us in for Robbie Williams' envisioned university! With his new album "Britpop" now available and his Long 90s tour underway, it’s clear that Williams continues to evolve and inspire.

Robbie Williams: Social Media Would Have 'Seen Him Off' in the 90s (2026)
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